Matea Gluscevic was commissioned by Leo Burnett on behalf of the AFLW and Johnnie Walker, to work on a project that celebrates the progress made in women's sport. Matea's role was to design and handcraft five pairs of new footy boots, each made from the boots of past icons of the women's AFL.
The boots are being gifted to current trailblazers Chloe Dalton, Emily Bates, Ally Anderson, and Ashleigh Brazill - to represent the resilience, courage and bravery of the women who have walked before them.
"Johnnie Walker is committed to continuing its support of the trailblazers who push for progress every day by partnering with those who took bold strides and those who will continue striding to push Australia forward. These boots are a homage to the 150 years that it took for a women's footy competition to be established and a celebration of the eighth AFLW season." - Jodi McLeod, Johnnie Walker Marketing Manager.
Agency: Leo Burnett | Client: Diageo, Johnnie Walker | Production: Good Oil Films | Director: Renee Mao | Creatives: Stacey Karayannis & Rosie Stone, Tim Woolford & Tommy Cehak | Executive Producer: Justine Dooner
Interviews + Features
12.08.2024 • ABC Arts : In the Studio With Matea Gluscevic (online)
06.11.2023 • Fashion Journal : Elegant Clown, Melbourne designer Matea Gluscevic is making footwear that celebrates self expression (online)
13.10.2023 • Frankie : a chinwag with ace shoemaker and designer, Matea Gluscevic (online)
12.10.2023 • Harpers Bazaar : Matea Gluscevic collaborates with AFLW and Johnnie Walker (online)
04.10.2023 • Ragtrader : Why Melbourne Shoemaker Matea Gluscevic is using old AFLW Boots (online)
16.04.2022 • Unsustainable Magazine : Slow Fashion Shoes, An Interview with Matea Gluscevic (online)
14.01.2021 • CityMag : Shop Matea Gluscevic Resort 2021 (online)
08.07.2020 • The Advertiser : At home with shoemaker and designer Matea Gluscevic (online)
10.10.2010 • Faint Mag 00 : Matea Gluscevic (online)
01.07.2010 • The Adelaide Magazine : Perfect Fit, Matea Gluscevic (print)
Mentions
01.09.2024 • Grazia : A stylist's take, a lesson in great craftsmanship (online)
30.08.2024 • Australian Financial Review : Fashion (print)
25.08.2024 • The Sydney Morning Herald : What's behind fashion's obsession with... (online)
19.08.2024 • Fashion Journal : Australian fashion people style a piece they've fallen out of love with (online)
17.05.2024 • Elle Magazine : Nicol & Ford's Fashion Week Show Was Pure Sex (online)
16.05.2024 • Harpers Bazaar : Nicol & Ford's seance for the damned at AFW24 (online)
29.05.2023 • Fashion Journal : Australian Footwear labels that go above a size 42 (online)
22.05.2023 • Harpers Bazaar : Inside Nicol & Ford's Breathtaking AAFW 2023 Runway (online)
01.12.2022 • SA Style Magazine : Microtrends (print)
07.10.2022 • Fashion Journal : 9 Australian creatives show us how they style ballet flats (online)
07.06.2017 • i-D Magazine (online)
Exhibitions + Runways
14.05.2024 • Australian Fashion Week 2024 (Nicol & Ford Runway)
06.03.2024 • Melbourne Fashion Festival 2024 (Chris Ran Lin Runway)
16.05.2023 • Everyone's Heard of a Dragon (Craft Victoria)
10.10.2023 • Melbourne Fashion Week 2023 (Spitcoin, Graduate Runway)
10.10.2023 • Melbourne Fashion Week 2023 (Underground Runway)
18.05.2023 • Australian Fashion Week 2023 (Nicol & Ford Runway)
08.03.2023 • Melbourne Fashion Festival 2023 (Reigner, Suit Up Runway)
08.03.2023 • Melbourne Fashion Festival 2023 (Anna Cordell, Suit Up Runway)
2023- 2024 • Absolutely Queer (Powerhouse Museum, Sydney)
16.05.2022 • Australian Fashion Week 2022 (Nicol & Ford Runway)
Editorial
17.09.2024 • Schön! Magazine, In Charge (online)
21.08.2024 • Astrophe Magazine, Chasing Winter Sun (online)
18.07.2024 • It's Interval, Timeless Issue (print, online)
26.06.2024 • InStyle Greece (online)
22.05.2024 • Scouted Society (online)
09.04.2024 • To Be Magazine (online)
01.11.2023 • To Be Magazine, Issue 06 (print)
21.05.2023 • Art Monitor Magazine, No. 24 (print)
Worn By
Nadia Fairfax
Centennial Parklands, Sydney
Mimi Elashiry
Australian Fashion Week, Sydney
