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Johnnie Walker x AFLW

Matea Gluscevic was commissioned by Leo Burnett on behalf of the AFLW and Johnnie Walker, to work on a project that celebrates the progress made in women's sport. Matea's role was to design and handcraft five pairs of new footy boots, each made from the boots of past icons of the women's AFL. 

The boots are being gifted to current trailblazers Chloe Dalton, Emily Bates, Ally Anderson, and Ashleigh Brazill - to represent the resilience, courage and bravery of the women who have walked before them. 

"Johnnie Walker is committed to continuing its support of the trailblazers who push for progress every day by partnering with those who took bold strides and those who will continue striding to push Australia forward. These boots are a homage to the 150 years that it took for a women's footy competition to be established and a celebration of the eighth AFLW season." - Jodi McLeod, Johnnie Walker Marketing Manager.

Agency: Leo Burnett | Client: Diageo, Johnnie Walker | Production: Good Oil Films | Director: Renee Mao | Creatives: Stacey Karayannis & Rosie Stone, Tim Woolford & Tommy Cehak | Executive Producer: Justine Dooner

Runways + Shows

MFF 2024

for Chris Ran Lin

Everyone's Heard of a Dragon

MFW 2023

for Spitcoin

MFW 2023

Underground Runway

AFW 2023

for Nicol & Ford

MFF 2023

for Reigner

MFF 2023

for Anna Cordell

AFW 2022

for Nicol & Ford

Worn By

Nadia Fairfax

Centennial Parklands, Sydney

Mimi Elashiry

Australian Fashion Week, Sydney